The Sergio Pérez Official Store manages this store and this website, including data, content, features, tools, products, and services to offer you, the customer, a curated shopping experience (the "Services"). The Sergio Pérez Official Store is powered by Shopify, which allows us to offer you the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. In case of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed, in accordance with the provisions of this Privacy Policy.

 

Personal information we collect or process

When we use the term "personal information," we mean any data that identifies you or that can be reasonably linked to you or another person. Personal information does not include data collected anonymously or data that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information—including inferences drawn from such information—depending on how you interact with the Services, where you reside, and what applicable law allows or requires:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including items you view, add to your cart, save to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us including information you provide to us in your communications with us, for example, when submitting a customer service claim.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, such as how and when you use or browse them.

 

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information by any other means.
  • Automatically through the Services including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology or when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

 

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • To provide, personalize, and improve the Services. We use your personal information to provide you with the Services, including fulfilling the contract entered into with you, processing your payments, managing your orders, remembering your preferences and items of interest, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and offering you a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications via email, text message, or postal mail, as well as displaying online ads about products or services on the Services themselves or on other websites, including based on items you have previously purchased, added to your cart, or other activities performed on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act upon potential fraudulent, illegal, dangerous, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other information with anyone.
  • Communications with you. We use your personal information to provide you with customer support, respond to your inquiries, provide services to you effectively, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or governmental authorities, as well as to investigate or participate in civil discovery, potential or actual litigation, or other contentious legal proceedings, and to enforce or investigate potential violations of our terms or policies.

 

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order and shipping management).
  • With business and marketing partners to provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to tell us not to share information about you for personalized advertising and marketing purposes, based on your online activity with different entrepreneurs and websites. You can exercise your rights to object to such uses here
  • When you instruct, request, or otherwise consent to the disclosure of certain information to third parties, for example, to send you products or through the use of social media widgets or login integrations.
  • With our affiliates or, in general, within our corporate group.
  • In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or other similar requests), to enforce the Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or other individuals.

 

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services, in order to provide and improve the Services for you. In order to provide and improve the Services, the information you submit to the Services will be transmitted to and shared with Shopify and with third parties who may be located in countries other than your own. Additionally, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with the Shopify platform itself. To offer these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with the Shopify platform itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of such information for such purposes. For more information on how Shopify uses your personal information and on any rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information here Link to Shopify's privacy portal.

 

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you access links leading to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information they contain. Information you provide in public or semi-public spaces—including that shared on third-party social media platforms—may also be visible to other users of the Services and to users of such third-party platforms, without limitations regarding its use by us or third parties. The inclusion of such links does not imply any endorsement of the content of those platforms or their owners or managers, unless expressly stated in the Services themselves.

 

Children's data

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors under the applicable law in your jurisdiction. If you are a parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the details provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined in applicable law) personal information of individuals under 16 years of age.

 

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Additionally, any information you send to us may not be protected during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

 

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may deny your request where permitted by law.

  • Right of access. You may have the right to request access to the personal information we hold about you.
  • Right of deletion. You may have the right to request that we delete the personal information we hold about you.
  • Right of rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to object to the sale or sharing of data for personalized advertising purposes. Depending on where you reside, you may have the right to object to the "sale" or "sharing" of your personal information, or to object to the processing of such information for purposes considered "targeted advertising," as set forth in applicable privacy laws. You can exercise your rights to object to such uses here. Please note that if you visit our website with the Global Privacy Control data sharing opt-out preference signal activated, depending on your location, we will automatically treat that visit as an opt-out request for the device and browser you are using. If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. For more information about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Except for the Global Privacy Control signal, we do not recognize other "Do Not Track (DNT)" signals that may be sent from your web browser or device.
  • Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

 

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those mentioned above:

  • Right to object to processing and restrict processing: You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
  • Withdrawing consent: Where our processing of your personal information is based on your consent, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing carried out based on your consent before its withdrawal.

 

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and any rights you may have—including those relating to data processed by Shopify—you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as allowed or required by applicable law. Consistent with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require the agent to provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a reasonable timeframe, as established by applicable law.

 

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are located in the EEA, you may have the right to object to our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, a list of data protection authorities can be found here.

 

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the transfer is to a country that has been determined to provide an adequate level of protection.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and take any other steps required by applicable law.

 

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at , email us at orders@perezracing.mx, or contact us at Av. Universidad 1011, Oficina 601, Zapopan, JAL, 45136, MX. For the purposes of applicable data protection laws, we are the data controller of your personal information.